The dictionary defines trust as a “firm belief in the reliability, truth, or ability of someone or something”. What it does not mention is that trust is not built in a day, a week, a month, a year. It takes time, and effort – and has to be earned every single day.
As The Times of India has done, day after day, for 183 years and counting.
Recently, a study by the Reuters Institute for the Study of Journalism, which is housed in Oxford University, declared the most trusted of the major news brand in India covered in its survey, across formats, mediums and platforms – print, television, digital. It was official validation of what we’ve always known in our hearts and minds. Every morning, millions of people across the length and breadth of this vast, diverse country reach out to TOI to make sense of the increasingly complex world that we live in. They count on us to provide fair, accurate and unbiased news and information.
It’s a responsibility that we take very seriously. More so now, at a time when words can easily become weapons, and an unthinking forward on social media can have catastrophic consequences.
Trust is not acquired easily. It is accumulated painstakingly, through courage, dedication and an obsessive commitment to sifting fact from rumour, truth from propaganda. Our reporters and editors work tirelessly, across over 55 editions, to bring you the most accurate and balanced coverage. We’re human, and sometimes we make mistakes. But we’re quick to acknowledge them, and we take full responsibility for them. Bringing out the perfect paper is an elusive Holy Grail. But we’ll never stop trying.
Much has changed over TOI’s long life span. Generations of journalists have worked in its bustling newsrooms, and served readers through the platform it provides. But our core philosophy has remained unchanged. We do not serve any master or agenda; our primary concern is our readers and the subjects and issues that are close to their hearts.
This philosophy has shone through in our numerous pathbreaking stories and campaigns over the years. In the weeks to come, we will celebrate some of them – and refresh our readers’ memories – through ‘The Trust of India’ campaign.
Trawling through the treasure trove of TOI archives to unearth these gems has been both humbling and inspiring. We’re enormously proud of our fabulous heritage, but we are not complacent about it. Today, we’d like to take this opportunity to renew our commitment to all our readers who’ve invested their faith and belief in us. We’ll never stop striving to live up to your expectations. Because trust has to be earned – every single day.