Tamil Nadu BJP releases promo featuring Karti Chidambaram's wife Srinidhi |  Tamil Nadu Election News - Times of India

Tamil Nadu BJP releases promo featuring Karti Chidambaram’s wife Srinidhi | Tamil Nadu Election News – Times of India

Chennai


CHENNAI: In a faux pas, the BJP Tamil Nadu unit has featured a dance sequence of Congress Sivaganga MP Karti Chidambaram’s wife Srinidhi for its election campaign.
The 5.16-minute song, titled ‘Thamarai Malarattum, Thamizhagam Valarattum’ (Let lotus bloom, let Tamil Nadu grow), is accompanied by a video of Srinidhi’s dance performance at Ulaga Thamizh Semmozhi Maanadu (World Classical Tamil Conference), held 10 years ago .
The original song for Srinidhi’s dance was penned by former chief minister M Karunanidhi and the music was composed by A R Rahman.
The BJP video was released two days ago. Netizens pointed out the goofup committed by the BJP and the posts went viral on social media.

The BJP, which is contesting in 20 seats, is facing an uphill task in the Dravidian heartland Reacting to the BJP’s election promo, Srinidhi tweeted, “Ridiculous that @bjp4india has used my image for their propaganda.” She went on to say that lotus would never bloom in Tamil Nadu”.

Functionaries in the BJP IT wing said the party outsourced the work on promos for the elections to an agency.
“They used the image of Srinidhi unintentionally. We removed it by 7.30pm on Tuesday, after the issue came to our notice,” said a functionary.

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