The 5.16-minute song, titled ‘Thamarai Malarattum, Thamizhagam Valarattum’ (Let lotus bloom, let Tamil Nadu grow), is accompanied by a video of Srinidhi’s dance performance at Ulaga Thamizh Semmozhi Maanadu (World Classical Tamil Conference), held 10 years ago .
The original song for Srinidhi’s dance was penned by former chief minister M Karunanidhi and the music was composed by A R Rahman.
The BJP video was released two days ago. Netizens pointed out the goofup committed by the BJP and the posts went viral on social media.
@ NairShilpa1308 Ridiculous that the j bjp4india has used my image for their propaganda. In Tamil Nadu, the lotus never blooms. @ BJP4India
– srinidhi chidambaram (@srinidhichid) 1617110750000
The BJP, which is contesting in 20 seats, is facing an uphill task in the Dravidian heartland Reacting to the BJP’s election promo, Srinidhi tweeted, “Ridiculous that @bjp4india has used my image for their propaganda.” She went on to say that lotus would never bloom in Tamil Nadu”.
Dear @BJP4TamilNadu, we understand ‘consent’ is a difficult concept for you to understand, but you cannot use Mrs S… https://t.co/9YLXGGw0dp
— Tamil Nadu Congress Committee (@INCTamilNadu) 1617113533000
Functionaries in the BJP IT wing said the party outsourced the work on promos for the elections to an agency.
“They used the image of Srinidhi unintentionally. We removed it by 7.30pm on Tuesday, after the issue came to our notice,” said a functionary.